Ljubljana, 29 January (STA) - The Alpe-Adria: Tourism and Leisure Show, which opened in Ljubljana on Wednesday, features 282 exhibitors from 11 countries, focusing above all on active leisure time, such as running, hiking and fishing.
This year's foreign "partner in the region" is the Mediterranean Kvarner, one of the most popular tourism destinations for Slovenians, according to Iztok Bricl, the boss of fairgrounds operator Gospodarsko razstavišče.
"Forging ties is essential and a region can become stronger as much as its individual parts become stronger," said Boštjan Skalar, director of the SPIRIT tourism and FDI promotion agency.
He was happy to see that more and more foreign exhibitors are presented at the fair each year but pointed out that Slovenian guests are very important for the country's tourism sector, accounting for 45% of over-night stays.
The Alps-Adriatic Alliance Secretary General Thomas Pseiner also attended the opening, labelling the fair an excellent opportunity for the promotion of the diverse Alps-Adriatic region.
The fair opening also conferred a Jakob Award to Odprta kuhna (Open Kitchen) project that saw the cousins from Slovenian regions presented at Ljubljana's main market last year.
The fair will run until 1 February.