Business News

Chinese Respond Well to Lasko Beer

Lasko, 14 April (STA) - Brewery Pivovarna Lasko is sending a second shipment of several brands of beer to the Chinese city of Wenzhou. Following a successful market testing, which started in January, the brewer is more than doubling the shipment to over half a million bottles and over 2,200 five-litre kegs, the company wrote on Thursday.

A total of 15 containers with around 2,380 hectolitres of Lasko Light, Lasko Club and Lasko Zlatorog are sailing to China from the Koper port.

Eight containers will be dispatched on Thursday and Friday and the remainder will follow a week later.

Only Lasko Dark was excluded from the list of brands in the market testing earlier this year.

The 7.6-million sea-side city of Wenzhou, the economic centre of the Zhejiang province with a long tradition of trade with Europe, is Pivovarna Lasko's springboard for the Chinese market.

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