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Clothes Maker AHA Mura Formed Through Merger

Murska Sobota, 03 October (STA) - Mataž Hudopisk has been appointed the head of clothes maker AHA Mura, which was formed with the merger of AHA Moda and Mura in partnerji on 1 October, the new company said on Wednesday. AHA Mura is to employ some 3,000 workers, of which around 1,300 will be in Serbia.

Mojca Lukančič, one of the owners of the AHA group said that she had chosen Hudopisk because he was ambitious, calm and deliberate, and had spent 12 years in car seat cover maker Prevent Global and the last two in AHA group in Germany.

Commenting on the offer to former Mura in partnerji CEO Milan Mörec to act as an advisor, she noted that "I value Mörec as a man and an expert, which is why we asked him to stay on as an advisor, to pass his knowledge and experience on his successor". However, Mörec has not yet responded to the offer.

As of Monday, AHA Mura has been sewing clothes also in Serbia, where it bought the machines and three sewing halls from bankrupt company Prvi maj for EUR 2.1m in September.

Some 600 workers currently employed in Serbia's Pirot will start sewing for German company Hugo Boss in December, as new equipment has to be bought to start the process.

Under a five-year deal with Boss, the German company will take up half of the production in Serbia. The purchase of halls in Pirot was a preventive measure, Lukančič noted, explaining that in five years the company could not have pulled it off.

"We will keep all deals from here [Slovenia] and expand them with the halls in Pirot in order to become the biggest clothes maker in Europe, which has a great strategic importance," she added.

If AHA Mura employs all former workers of Prvi maj (1,328) within five years, it will get an incentive of EUR 6.6m from the Serbian government.

In the meantime, the company plans to restructure its operations in Slovenia, with the goal to offer services with higher added value, like sewing custom made products and developing new lines.

While the Boss contract secures AHA Mura with the amount of work equivalent to its facilities in Murska Sobota, the company is currently expanding to Austria, France and Russia with its own brand.

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