Ljubljana, 22 July (STA) - German telecoms executive Jörg Zeddies will take over as chairman of Simobil on 11 August, Slovenia's No. 2 mobile operator announced on Tuesday. Zeddies hopes to lift Simobil to market leader in the country.
Zeddies, a former Deutsche Telekom executive, will take over from Dejan Turk, who assumed an executive post in Serbia earlier this year.
In addition to the chief executive post, the 47-year-old will also hold the position of chief commercial officer.
In a written statement coinciding with the announcement of his appointment, Zeddies said that his goal was to lead Simobil to the status of the "leading provider of comprehensive convergent services on the market" by 2020.
He had previously told the STA that he did not exclude Simobil entering the fixed telecommunications market.
"The management in Vienna is open to various avenues, while it will be up to us to show that we can be successful," he said referring to Telekom Austria, the parent of Simobil.
Zeddies indicated that one of his first priorities would be securing broadband to every Slovenian household in Slovenia over the coming two years.
"The first steps will mainly be to listen and get a grip of the situation, including from the point of view of the culture and perception in the public," he added.
Zeddies comes to Simobil after spending the last three years as a director or partner at telecoms consultancies in the United Arab Emirates and Hong Kong.
Prior to that he held various senior roles at Deutsche Telekom, including as chief commercial officer in the Romanian subsidiary Romtelecom from 2007 to 2011 and marketing director at Slovak Telekom and its mobile subsidiary Zoznam from 2003 to 2007.
He began his career at Deutsche Telekom in 1995.
Zeddie's predecessor at Simobil, Turk, became chairman of Serbia's Vip mobile, another Telekom Austria subsidiary, in January.
Under Turk's leadership, Simobil's share of the mobile market rose from around 25% to 30%.