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Gorenje Introducing Premium Brand

Velenje, 12 April (STA) - Gorenje, the Velenje-based maker of household appliances, will launch a premium brand of kitchen appliances called Gorenje+ in selected European markets in a bid to boost the sales of upmarket products with higher value added.

Gorenje+ is a strategic brand that will be developed in the long term as Gorenje's leading European brand, head of marketing Aleksander Uranc told the press on Tuesday.

The brand will be gradually introduced in all markets where the segment of kitchen studios is developed enough, he said.

The brand will be launched in Germany, Austria, Russia, Ukraine, Scandinavia, the Czech Republic and Slovenia this spring.

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