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Gorenje to Equip Apartments in Hong Kong

Velenje, 12 August (STA) - The Velenje-based company Gorenje has been selected as the exclusive provider of household appliances for 149 apartments in the new SOHO189 housing facility, which is being built near the centre of Hong Kong by Kerry Properties, one of Hong Kong's top real estate investors.

Gorenje will equip both standard and luxury apartments with more than 1,000 appliances, including refrigerators, washing and drying machines, wok burners, gas stoves and induction cookers, microwaves, coffee machines and wine coolers.

The apartments, which will be finished in the first quarter of 2013, are located a lively part of the city Sheung Wan, boasting prestigious boutiques, restaurants and art galleries, and were sold out on the first auction day, Gorenje says on its web site.

This will be the third skyscraper that Gorenje will have equipped in Hong Kong.

Andy Miklav of Gorenje's office in China said that in Asia apartments were mostly sold fully equipped, whereby the investor chooses the equipment. "The reason for this is that buyers usually don't have time to deal with this themselves and equipping apartments has also become a strong sales argument," he explained.

Gorenje has been selling its products on the Asian market since 2005. It has specialised in top quality products, as the lower end of the market is dominated by local manufacturers.

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