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Govt Analysis Shows Media Industry in Flux

Ljubljana, 16 April (STA) - The Culture Ministry unveiled on Tuesday an analysis of the media industry in Slovenia that will serve as a basis for legislative changes. The document suggests the sector is "not very healthy, stable or growing", and it shows a steady decline of print media.

The number of media outlets on the Culture Ministry's register of media has grown every year, to 1,787 in 2013 from 1,230 five years before.

The vast majority of the media are print editions (1,151), up a fifth over 2007. The number of TV outlets has nearly doubled to 108 and the number of electronic media more than doubled to 412.

Only the number of radio stations has been fairly stagnant, hovering just above 100 for the past five years.

At the same time, the number of employees, journalists and other staff has declined by a fifth in print media but rose in the TV and radio segment.

Overall, the number of employees classified as journalists across all industries, in media and elsewhere, has dropped 5% in five years to 2,170.

Analysis of advertising revenue, broken down by type of media, show spending migrating to TV from print media.

Total advertising spending (gross estimate that excludes discounts) rose nearly 50% to EUR 760m in five years, but the increase has been very unevenly distributed.

Whereas the share of print media in total gross advertising spending more than halved in 2007-2013, to just 15.4%, the share of TV surged from under 55% to almost 73%.

Advertising spending online has grown by over two-thirds in absolute terms, but it still accounts for just 3% of total advertising spending.

The decline of print media is also evident from sales figures, as all daily newspapers saw their print runs drop by over a fifth.

Delo and Večer registered the steepest decreases, their print runs declining by almost a third in five years.

The analysis ends with a forecast of a thorough overhaul of the media law, which the ministry says will redefine public interest, the awarding of state aid, and quotas for Slovenian-language programming that have not had the desired impact.

Special attention will be dedicated to media autonomy, most notably the labour rights of journalists.

Moreover, the law on public broadcaster RTV Slovenije will be reformed to increase the share of local and regional programming currently provided by privately-owned TV stations designated as media of special importance.

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