Business News

Radenska Top Brand by Consumers' Choice in 2011

Ljubljana, 25 January (STA) - Soft drinks maker Radenska tops the list of most popular brands in Slovenia in 2011, according to the second annual survey conducted by the Si.Brand consumer association. Following Radenska on the top 50 list of brands by consumers' choice were Fructal fruit drinks and the tea brand 1001 cvet.

Also among the top ten brands were retailers Spar and Mercator, Paloma tissues, Gorenjka chocolate, Adidas sportswear, Coca Cola and Kras meat products, the consumer association wrote in a press release on Wednesday.

According to Si.Brand, the popularity of state-owned companies is decreasing. This can be seen from the NLB bank and railway operator Slovenske železnice falling considerably on the list, while flag carrier Adria Airways and airport operator Aerodrom Ljubljana even lost their places among the top 50 brands.

A falling trend in popularity is also evident among financial institutions, the press release notes.

The survey was conducted between 28 February and 10 December 2011 on the internet and in the field among 1,102 respondents, who answered questions related to their knowledge about the brands, as well as popularity, likeability and functionality of the brands.

To enable comparison with previous results, the questionnaire and the rating system remain the same.

In the 2010 survey, the most popular brands were Fructal, Paloma and Radenska.

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