Bled, 16 February (STA) - Representatives of Sava TMC, the company established in September 2009 to bring under single management the tourism division of the Sava group, presented upbeat plans for 2010 on Tuesday.
Sava TMC general manager Andrej Sprajc told the press at Bled that the crisis was among the reasons for a more concerted approach of Sava's tourism arm and that old growth levels can be restored with the help of Sava TMC and the consolidation of the new brand name of Sava Hotels & Resorts.
The crisis contributed in 2009 to a drop in the number of British and US guests at Sava Hoteli Bled and a general 3% decrease in overnight stays compared to 2008. Although sales revenues were down as a result, Sava's tourism section finished the year in the black.
Plans for 2010 meanwhile include a 10% increase in revenues compared to 2009, which would entail a 10% rise in overnight stays at Sava's hotels and bungalows and 4.5% growth at campsites. Sava TMC wants to give more focus to the Italian, Mediterranean, Balkan and East European markets.
Sava's tourism division is the biggest provider of tourism services in Slovenia, with its 14 hotels, six bungalow complexes and six camps accounting for around 14% of overnight stays in the country. It employs 1,256 people.