Tokyo, 24 May (STA) - The Slovenian Tourist Board (STO) opened a tourist info-office in Tokyo on Monday, as Slovenia tries to increase its popularity on this increasingly important market, the STO said in a press release.
Slovenian Ambassador to Japan, Miran Skender, said that without this office, Slovenia's popularity among Japanese guests could not continue to grow at the pace of the previous years. He noted that both Japan and Asia on the whole showed a lot of potential in terms of tourism.
The STO opened the office in cooperation with the Slovenian embassy in Tokyo and the Ministry of Foreign Affairs. The project implements the ministry's concept of economic diplomacy and strengthens the role of tourism at Slovenia's embassies around the world.
STO director Dimitrij Piciga said at the ceremony that opening an office in Tokyo was aimed at generating some 100,000 overnight stays by Japanese guests in the coming year.
According to the press release, the main task of the office will be to increase interest among Japanese guests for Slovenia, monitor the Japanese tourist market, analyse the profile of Japanese guests and provide info to Slovenian tour operators.
The office in Tokyo is the second such office opened by the STO. In January, it opened an office in London.