Portorož, 21 March (STA) - Insurer Zavarovalnica Triglav was named the advertiser of the year 2012 by the Advertising Chamber on the second day of the Slovenian Advertising Festival - SOF in Portorož on Thursday. The advertising personality of the year became Dejan Turk, the CEO of mobile operator Simobil.
Zavarovalnica Triglav was awarded for the setting up of a comprehensive system of management of its brand name and a complete revamping of its corporate identity.
According to the jury, the company used different marketing elements offered by the internet convincingly, consistently and originally. It has also successfully adjusted its services to modern technologies.
Since Turk took over at the helm of Simobil in 2007, the company has won numerous awards for communication and marketing, certificates for being a family-friendly company and a reputable employer and two awards for the best employer in the category of big companies.
Turk's management was marked by an increase in the number of users of Simobil's services and a turn to green business, the Advertising Chamber said.
On Wednesday evening, the opening night of SOF, several awards were conferred for individual marketing projects, while the main awards in all categories and the titles of the brand name and marketing agency of the year will be handed out at the closing ceremony on Friday.