Business News

Visitor Figures Heralding Good Year for Tourism

Ljubljana, 10 August (STA) - Encouraging visitor figures for the first half of the year and the summer months inspired the Slovenian Tourism Board (STO) to forecast an improvement in 2011 on the results from last year. Significant improvements have been confirmed from Piran, Novo mesto as well as Kranjska gora.

STO representatives told the STA on Wednesday that they were "especially happy with June bringing very good results for the traditional markets for Slovenian tourism", which have been the target of the bulk of the board's promotional activities.

With more than 640,000 overnight stays a substantial 13% increase is being reported from the coastal Piran municipality for the first seven months of the year. June saw a 12% increase and July a 3% rise on the year before.

Improved figures for the summer season are also coming from Kranjska Gora, primarily a skiing resort, where a 10% increase in overnight stays was recorded in June and July.

The majority of visitors in Kranjska Gora come from Slovenia (30%), followed by guests from Great Britain (19%), Italy (11%), Germany (10%), the Benelux countries (10%), and Israel (9%). Cyclists have become important one-day visitors.

Moreover, the Novo mesto area with its Krka river valley confirmed for the STA a 15% increase in the tourism tax revenues for the first seven months. The Tourist Information Office in Novo mesto catered to 34% more visitors than in the same period last year.

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